Taking Digital Catalogs to the Next Level in 2023
The laminated wood industry has relied on physical samples to show customers the true color of a wood panel’s surface. Clients would either visit show rooms to see melamine boards in real life, or, browse a given swatch collection. The problems with those two options are: swatches are too small to show the full pattern, and visiting large warehouses is not always convenient.
Enter digital and printed catalogs. Both lack the ability to convey true texture, and even the color tones are difficult to match with reality, leaving customers and salespeople weary of relying on them.
Over the last year we’ve been able to accurately capture the true color of laminates with photo editing, and have created 9 digital catalogs for customers to browse on their phones.
The catalogs cover product ranges such as:
- Melamine Chipboard / Melamine Particleboard
- Melamine Blockboard
- Melamine MDF
- Synchronized MDF
- Super Matt and High Gloss UV MDF
- Film Faced Plywood (Marine Plywood)
Brands include Saviola from Italy, Yildiz Entegre from Turkiye, WQ from China and Black Bear from Indonesia, among others.
Throughout 2023 the marketing department at Home Pillars is planning to double its catalog offering leaving no wood products without representation.
To view all published catalogs and download them visit: